OMD Growth Academy: Social 101

Facebook, Instagram, LinkedIn, Snapchat, Twitter. Audiences and strategies differ depending on the platform and just because somebody follows your business does not guarantee that they will see your posts. In this class we will discuss who to target; the difference between earned, owned, and paid social media; and the best placement and timing to achieve your goals. We will cover:

• Overview of Social Media landscape
• Role of influencers and content creators
• Tools available to manage and monitor campaigns across platforms
• When to spend money to achieve your objectives
• Which platform is best for your business