The Growth Academy
OMD, the world’s largest media network, and NMSDC are joining forces to create educational opportunities for minority-owned businesses through the OMD Growth Academy, a free marketing education series for NMSDC MBEs.
The Growth Academy affirms OMD’s commitment to social and racial equity by providing BIPOC, Women-Owned organizations with the additional tools, resources, and insights to empower and elevate their businesses.
How It Works
The OMD Growth Academy provides FREE educational sessions for small and mid-sized businesses so they may access the knowledge and consultative media services critical to growing their businesses in the digital landscape.
The Growth Academy Curriculum
The current curriculum includes:
Marketing Foundations
Wednesday March 1 @ 4:00 ET
In this session, we will study how to capture attention in this fast-moving, attention-deficient world; What are the fundamental questions you should be asking to grow your business. We will also be discussing fundamental aspects of digital marketing.
Organic Search 101
Wednesday March 8 @ 4:00 ET
In this session, we will review the best practices to influence Google’s results in your favor!
Paid Search 101
Wednesday, March 15 @ 4:00 ET
In this session, we will learn: how paid search works; basic understanding of costs to advertise; keyword sets, and practice writing ad copy; how to set up a Google Ad Words account for your business.
eCommerce 101
Wednesday, March 22 @ 4:00 ET
Technology and current events have fast-tracked eCommerce growth, and elevated consumers’ expectations. Learn the art and science of creating a presence online.
Social 101
Wednesday, March 29 @ 4:00 ET
In this class, we will discuss who to target; the difference between earned, owned, and paid social media; and the best placement and timing to achieve your goals.
Getting Creative with Social Media
Wednesday, April 5 @ 4:00 ET
There are countless ways to keep your audience engaged, dancing, and sharing; and the way you express your brand, product, or service matters. Join us as we brainstorm how to bring your business to life on social!
Registration Form
To get started, please complete the OMD Growth Academy Registration Form. If you have any questions about registration or the sessions, please contact us at OMDGrowthAcademy@omd.com.