The Growth Academy
OMD, the world’s largest media network, and NMSDC are joining forces to create educational opportunities for minority-owned businesses through the OMD Growth Academy, a free marketing education series for NMSDC MBEs.
The Growth Academy affirms OMD’s commitment to social and racial equity by providing BIPOC, Women-Owned organizations with the additional tools, resources, and insights to empower and elevate their businesses.
How It Works
The OMD Growth Academy provides FREE educational sessions for small and mid-sized businesses so they may access the knowledge and consultative media services critical to growing their businesses in the digital landscape.
The Growth Academy Curriculum
The current curriculum includes:
Wednesday, June 22 @ 4:00 ET
In this session, we will study how to capture attention in this fast-moving, attention-deficient world; What are the fundamental questions you should be asking to grow your business. We will also be discussing fundamental aspects of digital marketing.
Paid Search 101
Wednesday, July 27 @ 4:00 ET
In this session, we will learn: how paid search works; basic understanding of costs to advertise; keyword sets, and practice writing ad copy; how to set up a Google Ad Words account for your business.
Wednesday, August 10 @ 4:00 ET
Technology and current events have fast-tracked eCommerce growth, and elevated consumers’ expectations. Learn the art and science of creating a presence online.
Wednesday, August 24 @ 4:00 ET
In this class, we will discuss who to target; the difference between earned, owned, and paid social media; and the best placement and timing to achieve your goals.
Getting Creative with Social Media
Wednesday, September 7 @ 4:00 ET
There are countless ways to keep your audience engaged, dancing, and sharing; and the way you express your brand, product, or service matters. Join us as we brainstorm how to bring your business to life on social!