The brand’s visual identity expresses its values, personality, and its objectives. It includes the name, logo, fonts, colors, and imagery. These elements belong in your “brand orchestra” and if they are not present, your brand may be out of harmony.
The brand’s visual identity expresses its values, personality, and its objectives. It includes the name, logo, fonts, colors, and imagery. These elements belong in your “brand orchestra” and if they are not present, your brand may be out of harmony.