Tag: marketing

OMD Growth Academy: Social 101

OMD Growth Academy: Social 101

In this class, we will discuss who to target; the difference between earned, owned, and paid social media; and the best placement and timing to achieve your goals.

OMD Growth Academy: Paid Search 101

OMD Growth Academy: Paid Search 101

In this session, we will learn: how paid search works; basic understanding of costs to advertise; keyword sets, and practice writing ad copy; how to set up a Google Ad Words account for your business.

OMD Growth Academy: Marketing Foundations

OMD Growth Academy: Marketing Foundations

In this session, we will study how to capture attention in this fast-moving, attention-deficient world; What are the fundamental questions you should be asking to grow your business. We will also be discussing fundamental aspects of digital marketing.

OMD Growth Academy: e-commerce 101

OMD Growth Academy: e-commerce 101

Technology and current events have fast-tracked eCommerce growth, and elevated consumers’ expectations. Learn the art and science of creating a presence online