In this class, we will discuss who to target; the difference between earned, owned, and paid social media; and the best placement and timing to achieve your goals.
Tag: marketing

OMD Growth Academy: Paid Search 101
In this session, we will learn: how paid search works; basic understanding of costs to advertise; keyword sets, and practice writing ad copy; how to set up a Google Ad Words account for your business.

OMD Growth Academy: Organic Search 101
In this session, we will review the best practices to influence Google’s results in your favor!

OMD Growth Academy: Marketing Foundations
In this session, we will study how to capture attention in this fast-moving, attention-deficient world; What are the fundamental questions you should be asking to grow your business. We will also be discussing fundamental aspects of digital marketing.

OMD Growth Academy: Getting Creative with Social Media
There are countless ways to keep your audience engaged, dancing, and sharing; and the way you express your brand, product, or service matters. Join us as we brainstorm how to bring your business to life on social!

OMD Growth Academy: e-commerce 101
Technology and current events have fast-tracked eCommerce growth, and elevated consumers’ expectations. Learn the art and science of creating a presence online

Peapod Digital Labs Seeking Diverse-Owned Brands for Pitch Coaching and Virtual Showcase
For the second year in a row, Peapod Digital Labs (PDL) is seeking certified, diverse-owned businesses nationwide for participation in a virtual program aimed at showcasing products from underrepresented suppliers to the companies of Ahold Delhaize USA.

Empower Your Workforce with Employee Advocacy
Generate Leads or Attract Talent at a Minimal Cost with Inphlu

Creative Design Principles
The brand’s visual identity expresses its values, personality, and its objectives. It includes the name, logo, fonts, colors, and imagery. These elements belong in your “brand orchestra” and if they are not present, your brand may be out of harmony.

NMSDC Partners with Meta to Promote Educational Resources for Minority Business Enterprises
Meta Elevate offers Black and Latinx & Hispanic business owners and communities resources, education, and support to achieve success and economic growth.