Have you ever noticed the leading results of a Google search are tagged with a small “Ad” label in the top corner? Those paid search ads are one of the most effective and cost-efficient ways to capture hand-raisers looking for information about a product or service you may offer. In this session we will learn:
- How Paid Search works
- Basic understanding of costs to advertise
- Key word sets, and practice writing ad copy
- How to set up a Google Ad Words account for your business
