OMD Growth Academy

The National Minority Supplier Development Council (NMSDC) has partnered with OMD to provide our certified small and mid-sized minority business enterprises (MBEs) with free access to knowledge and consultative media services critical to growing their businesses in the digital landscape.

About the OMD Growth Academy

OMD, the world’s largest media network, and NMSDC are joining forces to create educational opportunities for minority-owned businesses through the OMD Growth Academy, a free marketing education series for NMSDC MBEs.

The Growth Academy affirms OMD’s commitment to social and racial equity by providing BIPOC, women-owned organizations with the additional tools, resources, and insights to empower and elevate their businesses.

How it Works

The OMD Growth Academy provides FREE educational sessions for small and mid-sized minority businesses so they may access the knowledge and consultative media services critical to growing their businesses in the digital landscape.

Each session is led by subject matter experts from OMD. The workshops are approximately one hour.

The Academy Curriculum

The current curriculum includes:

Marketing Foundations

Wednesday, March 6 @ 4:00 p.m. EDT

In this session, we will study how to capture attention in this fast-moving, attention-deficient world; What are the fundamental questions you should be asking to grow your business. We will also be discussing fundamental aspects of digital marketing.

Organic Search 101

Wednesday, March 13 @ 4:00 p.m. EDT

In this session, we will review the best practices to influence Google’s results in your favor!

Paid Search 101

Wednesday, March 20 @ 4:00 p.m. EDT

In this session, we will learn: how paid search works; basic understanding of costs to advertise; keyword sets, and practice writing ad copy; how to set up a Google Ad Words account for your business.

eCommerce 101

Wednesday, March 27 @ 4:00 p.m. EDT

Technology and current events have fast-tracked eCommerce growth, and elevated consumers’ expectations. Learn the art and science of creating a presence online.

Social 101

Wednesday, April 3 @ 4:00 p.m. EDT

In this class, we will discuss who to target; the difference between earned, owned, and paid social media; and the best placement and timing to achieve your goals.

Getting Creative with Social Media

Wednesday, April 10 @ 4:00 p.m. EDT

There are countless ways to keep your audience engaged, dancing, and sharing; and the way you express your brand, product, or service matters. Join us as we brainstorm how to bring your business to life on social!