Director, Marketing & Communications

Director, Marketing & Communications

Interested candidates should submit their resumes to jobs@nmsdc.org.

The National Minority Supplier Development Council (NMSDC) is the nation’s most dynamic force in developing successful relationships between America’s top corporations and business partners representing Asian, Black, Hispanic and Native American owned companies. Chartered in 1972, NMSDC has 23 regional councils, each of which certifies, develops, connects and advocates for minority business inclusion throughout global supply chains. Headquartered in New York, NMSDC connects nearly 1,600 corporations with approximately 12,000 certified minority businesses. The power of our network has generated more than $400B in revenues and creates more than 2.2 million jobs annually directly or indirectly. We are looking for a forward-thinking leader to join our team in driving brand awareness and communication for our national network. The position will report to the Chief of Staff/Vice President of Operations in the National Office.

Primary Responsibilities:

  • Manage and elevate NMSDC branding through various channels to include social media, digital platforms, media publications and special events
  • Lead Marketing and Communications teams to develop and implement PR strategies that increase brand awareness and amplify NMSDC messaging to internal and external audiences
  • Responsible for branding via creative websites, digital and social media outlets, management of all communication channels, PR and media production (owns run-of-show for all major events)
  • Manage the President’s messaging, image (video/photography), and entry into various media outlets such as CNN, FOX, Podcast to establish NMSDC as the “go to” organization for minority business enterprises
  • Execute, track and measure digital communication and advertising, capturing metrics such as opens, clicks, views, social media impressions and engagement
  • Evaluate effectiveness of implemented marketing and communication strategies and adjust/revise to achieve expected outcome
  • Coordinate photography, filming & production
  • Oversee and develop program scripts and talking points for events and media opportunities
  • Oversee the production of all website, newsletters, annual reports and social media campaigns and content
  • Ensure content and branding messages are consistent across all communication and media platforms
  • Research applicable media partners and negotiate contracts via email, telephone and face-to-face meetings
  • Obtain advertising opportunities through negotiations with various online and print publications
  • Assist with the creation of content to deploy across various social media channels that helps build awareness and drive attendance to events; ensure content and messaging is consistent
  • Maintain website with constantly improved and refreshed material

Leadership/Other Duties:

  • Lead, provide guidance and nurture direct reports as it relates to their daily responsibilities and obtaining defined goals; also guide external marketing/communication vendors
  • Translate vision into actionable plans, measurable in quantitative and qualitative terms; includes working with media, regional councils and key stakeholders such as corporate and government partners
  • Collaborate with executive leadership teams and key departments such as Corporate Relations, Programs and Conference Meeting and Events to provide direction and implement their marketing and communication needs timely
  • Establish processes to align/streamline marketing and communication efforts between NMSDC and our regional affiliates
  • Build strong relationship with our Arts, Media, Entertainment and Sports (AEMS) industry group to identify and secure speakers, emcees and high profile personalities for our key events
  • Identify trends and opportunities as well as keep abreast of the industry and constantly look for new opportunities as well as best practices
  • Operationalize, set clear SLAs, and content need for all internal and external requests
  • Develop/Refine and maintain company’s annual marketing and events calendar
  • Ability to deliver on multiple deadlines, prioritize effectively and comfortable in a fast-paced environment
  • Update job knowledge by participating in educational opportunities, reading trade publications, etc.
  • Work to create and distribute reports (digital or hard copy) to relevant internal and external stakeholders
  • Ensure long term, mutually beneficial, relationships with media partners
  • Cultivate and extend strategic alliances with sponsors, speakers and media outlets; align NMSDC messaging with trending news stories that support our mission
  • Other duties as needed

Qualifications:

  • Bachelor’s degree in marketing, communications, or related field is required, advanced degree is preferred
  • Demonstrated experience and leadership in managing comprehensive strategic marketing and communications, media relations, and marketing program to advance an organization’s mission and goals
  • Minimum 10 years’ experience in a senior management role either in-house or with an agency
  • A minimum of 5 years’ experience in planning, writing, editing, and production of newsletters, press releases, annual reports, marketing literature, and other print publications and directories
  • Proficient/Competent in WordPress (webpage development), HTML, CSS and Adobe Illustrator and InDesign or similar programs

Scope of Position:

Reports to:  Chief of Staff/VP Operations (CME, HR, IT); Supervisory Responsibility (direct reports): TBD
Budget: Reviewed annually

Read full position details here.