Director, Marketing & Communications

Interested candidates should submit their resumes to jobs@nmsdc.org​

The National Minority Supplier Development Council advances business opportunities for certified minority business enterprises and connects them to corporate members. To achieve our mission, we will work through the NMSDC Network to support and facilitate MBE integration into corporate and public-sector supply chains; build MBE capacity and capabilities through our programs and other education offerings; and facilitate MBE-to-MBE partnerships to meet the needs of our corporate members. The National Minority Supplier Development Council Inc. ® (NMSDC®) is one of the country’s leading corporate membership organizations. Whether you’re a small minority-owned organization or a billion-dollar powerhouse, we’re committed to helping you solve the growing need for supplier diversity.

Job Location: New York
Employment Status: Full-Time

Purpose:
This role is an integral member of the leadership team. The person in this position will be responsible for the development and execution of NMSDC’s marketing communication strategies and driving NMSDC’s organizational branding/image management across various PR and advertising channels (including, but not exclusively web, print, media, and social media platforms). He/she is a critical, strategic addition to rebranding and growing the organization’s position with all constituent groups (Corporate Partners, Corporate Plus® Members, MBEs and Strategic Partners). The person will drive broader awareness externally. As an ambassador for the organization, it is imperative that he/she has existing relationships with marketing and media firms, and the ability to build a marketing and communications strategy that will keep NMSDC at the forefront of the market at all times. This is a hands on position.

Primary Responsibilities:
Responsibilities include focusing on varied and integrated marketing and communications products and services such: newsletters and other print publications; web, e-news and other online communications; media; and marketing with a high emphasize on developing and driving NMSDC’s national social media strategy.

Marketing, Communications, Public Relations:

Lead the development and owns the execution of the marketing and communication strategic direction, with the goal of amplifying the value of NMSDC to internal and external audiences

  • Responsible for branding via creative websites, digital and social media outlets, management of all communication channels, PR and media production (owns run-of-show for all major events)
  • Manage President’s messaging, image (video/photography), and entry into various media outlets such as CNN, FOX, Podcast to establish NMSDC as the go to organization for minority business enterprises
  • Execute, track and measure digital communication and advertise, capture metrics such as opens, clicks, views, social media impressions and engagement
  • Evaluate effectiveness of implemented marketing and communication strategies and adjust/revise to achieve expected outcome
  • Coordinate photography, filming & production
  • Oversee and develop program scripts and talking points for events an media opportunities
  • Oversee the production of all website, newsletters, annual reports and social media campaigns and content
  • Ensure content and branding messages is consistent across all communication and media platforms
  • Research applicable media partners and negotiate contracts via email, telephone and face-to-face meetings
  • Obtain advertising opportunities through negotiations with various online and print publications
  • Assist with the creation of content to deploy across various social media channels that helps build awareness and drive attendance to events; ensure content and messaging is consistent
  • Maintain website with constantly improving and refreshed material

Leadership/Other Duties:

  • Lead, provide guidance and nurture direct reports as it relates to their daily responsibilities and obtaining defined goals; also guides external marketing/communication vendors
  • Translate vision into actionable plans, measurable in quantitative and qualitative terms; includes working with media, regional councils and key stakeholders such as corporate and government partners
  • Collaborate with execute leadership teams and key departments such as Corporate Relations, Programs and Conference Meeting and Events to provide direction and implement their marketing and communication needs timely
  • Establish processes to align/streamline marketing and communication efforts between NMSDC and our regional affiliates
  • Build strong relationship with our Arts, Media, Entertainment and Sports (AEMS) industry group to identify and secure speakers, emcees and high profile personalities for our key events
  • Identifies trends and opportunities as well as keeping abreast of the industry and constantly look for new opportunities as well as best practices • Operationalize, set clear SLA, and content need for all internal and external requests
  • Develop/Refine and maintains company’s annual marketing and events calendar
  • Deliver on multiple deadlines, prioritize effectively and comfortable in a fast-paced environment
  • Update job knowledge by participating in educational opportunities, reading trade publications
  • Work to create and distribute reports (digital or hard copy) to the relevant internal stakeholders
  • Ensure long term, mutually beneficial, relationships with media partners
  • Cultivate and extend strategic alliances with sponsors, speakers and media
  • Other duties as needed

Qualifications:

  • Bachelor’s degree in marketing, communications, or related field is required, advanced degree is preferred
  • Demonstrated experience and leadership in managing comprehensive strategic marketing and communications, media relations, and marketing program to advance an organization’s mission and goals
  • Minimum 10 years’ experience in a senior management role either in-house or with an agency
  • A minimum of 5 years’ experience in planning, writing, editing, and production of newsletters, press releases, annual reports, marketing literature, and other print publications and directories
  • A minimum of 5 years’ experience in developing and implementing social media strategies
  • Excellent judgement and creative problem solving skills, including negotiation and conflict resolution.
  • Exceptional written, oral, interpersonal and presentation skills and the ability to effectively interface with senior management, NMSDC’s Board of Directors and staff.
  • Experienced in speech writing, general business writing and writing for both media and broadcast
  • Working experience with creative graphic design, event branding, event production and oversight of ROS
  • Proficient in Microsoft Office 365 Suite (Word, Excel, Publisher, Photoshop, PowerPoint)
  • Proficient/Competent in WordPress (webpage development), HTML, CSS and Adobe Illustrator and InDesign or similar programs
  • Proficient in the following social media platforms: Facebook, Twitter, Instagram, LinkedIn, and Pinterest
  • Advanced knowledge in email marketing tools, content management systems and Google Analytics Essential Functions: Reasonable accommodations

Competencies:

  1. Personal Effectiveness
  2. Collaboration
  3. Effective Communication
  4. Flexibility/Agility
  5. Dealing with Ambiguity
  6. Project Management
  7. Customer Focus
  8. Result Orientation
  9. Peer Relationships