Organic Search or Search Engine Optimization (SEO) is one of the most fundamental means to drive potential consumers to a website, and because it is free, it is a tactic easily utilized by businesses of any size and budget. In this session we will review the best practices to influence Google’s results in your favor:
- How Google works to deliver answers to consumers
- Basics of keyword search and why ranking is so important
- Review of Google Search Trends and how to apply them to your business
- Best practices to structure website content
- Real-life example of how SEO best practices can be applied
