OMD Growth Academy: Organic Search 101

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Organic Search or Search Engine Optimization (SEO) is one of the most fundamental means to drive potential consumers to a website, and because it is free, it is a tactic easily utilized by businesses of any size and budget. In this session we will review the best practices to influence Google’s results in your favor:

  • How Google works to deliver answers to consumers
  • Basics of keyword search and why ranking is so important
  • Review of Google Search Trends and how to apply them to your business
  • Best practices to structure website content
  • Real-life example of how SEO best practices can be applied

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