June 14-18
Kellogg School at Northwestern
Evanston, IL

The Advanced Management Education Program (AMEP) program is held at Northwestern University’s Kellogg School of Management and is designed to provide CEOs of certified, expansion-oriented MBEs with the tools and skills they need to achieve and sustain accelerated growth.

In the tradition that made Kellogg a world-renowned business school, the 4-day intensive curriculum uses interactive, team-based study, with a class size limited to 40 participants.

AMEP Program Objectives

To position high-potential MBEs for accelerated growth, this program helps CEOs:

• Develop a growth-oriented strategy that identifies and charts profitable new business opportunities
• Develop an understanding of the links between business strategy and successful marketing
• Learn techniques for analyzing and appraising marketing strategies
• Improve leadership and management skills and implement a company- and self-assessment process
• Develop an organizational capability plan to support growth objectives
• Understand the latest socioeconomic, corporate and public policy trends and their impact on MBE prospects and strategies
• Form valuable working relationships with other successful minority executives

Curriculum topics include:

• Managing Strategic Change & Growth in Entrepreneurial Firms;
• Aligning Innovation with Strategy: a) achieving strategic innovation, b) the senior executive as an innovation catalyst, c) understanding corporate entrepreneurship, and d) new business design;
• Business Plan Development: a) writing a business plan, b) business plan versus strategic plan, and c) essential elements of a business plan;
• Defending Your Brand: a) keys to trust, b)risk management – beyond the obvious, c) reputational terrain, and d) crisis management – steps to take;
• Capital Markets: a) abridged guidelines for successful access to capital, covering capital structure, cash flow, and enterprise life cycle; and
• Entrepreneurial Finance: a) acquiring a business, b) access to capital, and c) investment criteria – the shifting process.

Check back here for the 2020 application.