Kellogg School at Northwestern
The Advanced Management Education Program (AMEP) program is held at Northwestern University’s Kellogg School of Management and is designed to provide CEOs of certified, expansion-oriented MBEs with the tools and skills they need to achieve and sustain accelerated growth.
In the tradition that made Kellogg a world-renowned business school, the 4-day intensive curriculum uses interactive, team-based study, with a class size limited to 40 participants.
AMEP Program Objectives
To position high-potential MBEs for accelerated growth, this program helps CEOs:
- Develop a growth-oriented strategy that identifies and charts profitable new business opportunities
- Develop an understanding of the links between business strategy and successful marketing
- Learn techniques for analyzing and appraising marketing strategies
- Improve leadership and management skills and implement a company- and self-assessment process
- Develop an organizational capability plan to support growth objectives
- Understand the latest socioeconomic, corporate and public policy trends and their impact on MBE prospects and strategies
- Form valuable working relationships with other successful minority executives
Curriculum topics include:
- Managing Strategic Change & Growth in Entrepreneurial Firms;
- Aligning Innovation with Strategy: a) achieving strategic innovation, b) the senior executive as an innovation catalyst, c) understanding corporate entrepreneurship, and d) new business design;
- Business Plan Development: a) writing a business plan, b) business plan versus strategic plan, and c) essential elements of a business plan;
- Defending Your Brand: a) keys to trust, b)risk management – beyond the obvious, c) reputational terrain, and d) crisis management – steps to take;
- Capital Markets: a) abridged guidelines for successful access to capital, covering capital structure, cash flow, and enterprise life cycle; and
- Entrepreneurial Finance: a) acquiring a business, b) access to capital, and c) investment criteria – the shifting process.
Check back here for the 2020 application.